Seth has referred to a nice post and approach towards defining brand value - would you miss if a certain brand existed no more? I would extend that to other things - products, service, a place?
Strangely , there are not that many. I guess Apple, BMW, Harley Davidson, My current company - Insight Methods (and not just because I am employed there), Taj Mahal, What else?
Seth's Article
2 comments:
shakechilly
methinks the real succesful branding is to embed your brand in a person's consciousness
cheers
masood
http://masodnasser.blogspot.com
Masood,
That would depend on definition of success :-)
I think there is a higher level to embedding in consciousness though, the level where it becomes a part of the personality.
Blackberry did that very successfully.
- AJ
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